Digital enterprises operate with radically different datanomics than conventional physical businesses. Here, digital information is the business. A successful digital enterprise is constantly updating applications in response to user context, market and environment—all of which is quantified, measured and delivered with data. Everything and everyone is personified by a digital footprint. Learning that the user just bought a new house requires change in recommendation from renters to home insurance. Reduction in price by a competitor or a new promotion needs a fast response. It is increasingly clear that a company’s ability to generate high-quality apps more rapidly is a critical differentiator. Fast is the new big.
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