At its 2017 Dream force conference, Salesforce extended this effort with updates across its product line. This began with the nomenclature, as updates to its Einstein, Trailhead, Salesforce IoT, Lightning, and core Salesforce products all received “my” added as a prefix, to drive home the focus on personalization.
The personalization and customization is primarily offered through low-code development, which allows users to customize apps with drag-and-drop methods instead of manual coding. This extends the ownership of Salesforce apps to frontline business professionals and democratizes the ability to create tailored apps that fit specific needs.
Image/s and text sourced from TechRepublic.com